The Good Routine®

Rosemary & Argan Oil Hair Serum No. 12

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Meet your hair frizz's worst nightmare: The Good Routine Rosemary and Argan Oil Hair Serum No. 12. It's not just a serum; it's an eviction notice for unruly hair. With nourishing Rice Protein and the strengthening power of Camellia Seed Extract, you'll wonder how and why your hair ever tolerated the frizz. Turn hair friction into fiction.

Ayurvedic composition:

Bhringraj Thailam (Eclipta alba) Lf. Ark 10% Rujamari (Rosemarinus officinalis) Lf. Aq. Ext. 5% Kumarika (Aloe barbadensis Mill.) Lf. Ark 5% Gudhal (Hibiscus rosa-sinensis) Fl. Aq. Ext. 3% Nariyal (Cocos nucifera) Kr. Oil 2%

Excipients:

Dimethicone, Silicone Oil, Argan Oil (Argania Spinosa), Behentrimonium Chloride, Cetostearyl Alcohol, Isopropyl myristate, Propanediol, Quaternary compounds, Caprylic acid, Polyethylene Glycol, Aliphatic Alcohol, Sorbitol, Olive oil, Chlorhexidine Digluconate, Stearyl alcohol, Phenoxyethanol, Sorbic Acid, Almond Oil, Camellia Sinesis Extract, Rice protein, Fragrance-Oil of lavender (Lavandula angustifolia Mill.).

At The Good Routine®, our skincare journey starts in the fertile fields where we grow our own herbs. These are transformed into arka, or botanical waters or herbal hydrosols, which are key to our product formulas. When not growing our own, we source from local farmers’ collectives, ensuring top quality, fair prices, and a lower carbon footprint. Many of our ingredients are organically certified, reflecting our commitment to purity and sustainability.

Bhringraj Thailam (Eclipta alba) Lf. Ark 10%: Promotes hair growth and reduces hair fall.

Rujamari (Rosemarinus officinalis) Lf. Aq. Ext. 5%: Stimulates scalp circulation and strengthens hair.

Kumarika (Aloe barbadensis Mill.) Lf. Ark 5%: Moisturizes and soothes the scalp.

Gudhal (Hibiscus rosa-sinensis) Fl. Aq. Ext. 3%: Conditions hair and prevents premature graying.

Nariyal (Cocos nucifera) Kr. Oil 2%: Nourishes hair and adds shine.

Argan Oil: Hydrates and repairs damaged hair.

Camellia Seed Extract: Provides antioxidant protection and smooths hair.

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Rosemary & Argan Oil Hair Serum No. 12
Rs. 550.00

Science behind the formulation

The Good Routine ® Rosemary & Argan Oil Hair Serum No. 12

Bhringraj Thailam (Eclipta alba) Lf. Ark 10%

- Promotes Hair Growth: Bhringraj is well-known for its ability to stimulate hair follicles and promote new hair growth.

- Reduces Hair Fall: Helps to strengthen the roots, reducing hair fall and breakage.

- Improves Hair Texture: Regular use can lead to smoother and shinier hair.

- Treats Scalp Conditions: Its anti-inflammatory properties help in treating dandruff and scalp infections.

Rujamari (Rosemarinus officinalis) Lf. Aq. Ext. 5%

- Stimulates Scalp Circulation: Rosemary extract improves blood circulation to the scalp, promoting healthy hair growth.

- Strengthens Hair: It strengthens the hair from the roots, preventing hair thinning and breakage.

- Anti-inflammatory: Helps to soothe an irritated scalp and reduce dandruff.

- Promotes Shine: Enhances the natural shine and luster of the hair.

Kumarika (Aloe barbadensis Mill.) Lf. Ark 5%

- Moisturizes the Scalp: Aloe vera deeply hydrates and moisturizes the scalp, preventing dryness.

- Soothes Irritation: It has anti-inflammatory properties that soothe scalp irritation and itchiness.

- Promotes Hair Growth: Rich in enzymes and nutrients that nourish the scalp and promote hair growth.

- Strengthens Hair: Helps to strengthen the hair shaft and prevent breakage.

Gudhal (Hibiscus rosa-sinensis) Fl. Aq. Ext. 3%

- Conditions Hair: Hibiscus extract is an excellent natural conditioner that makes hair soft and manageable.

- Prevents Premature Graying: Rich in antioxidants, it helps in delaying the graying of hair.

- Promotes Hair Growth: Stimulates hair follicles to promote hair growth.

- Adds Volume: Helps to add volume and thickness to the hair.

Argan Oil

- Hydrates Hair: Rich in essential fatty acids and vitamin E, it deeply hydrates the hair.

- Repairs Damaged Hair: Helps to repair and restore damaged and brittle hair.

- Adds Shine: Provides a natural shine and smoothness to the hair.

- Controls Frizz: Manages frizz and makes hair more manageable.

Camellia Seed Oil

- Provides Antioxidant Protection: Rich in antioxidants, it protects hair from environmental damage.

- Smooths Hair: Helps to smooth hair cuticles, reducing frizz and tangles.

- Hydrates Hair: Provides deep hydration, keeping hair soft and moisturized.

- Strengthens Hair: Strengthens hair strands, reducing breakage and split ends.

Nariyal (Cocos nucifera) Kr. Oil 2%

- Nourishes Hair: Coconut oil deeply nourishes the hair, providing essential nutrients.

- Adds Shine: It gives a natural shine and luster to the hair.

- Prevents Protein Loss: Reduces protein loss from hair strands, keeping hair strong and healthy.

- Reduces Frizz: Helps to manage frizzy hair and adds smoothness.

The Good Routine How-to-Glow Guide

Clean slate. Always.

Start with clean hair. Wash your hair using a gentle shampoo suitable for your hair type. Rinse thoroughly to remove any shampoo residue.

Apply a conditioner to your hair, focusing on the mid-lengths and ends. Leave it on for a few minutes, then rinse thoroughly.

Towel Dry your hair.

Gently towel dry your hair to remove excess water. Your hair should be damp but not dripping wet.

Apply Serum No. 12

Take a small amount of Hair Serum No. 12 (about a pea-sized amount for short hair, a dime-sized amount for medium-length hair, and a nickel-sized amount for long hair) onto your palm.

Rub your hands together to evenly distribute the serum and warm it up slightly, which helps with better absorption.

Where to Apply

Starting from the ends, apply the serum to your hair. Work your way up to the mid-lengths. Avoid applying directly to the roots as it can make them look greasy.

Focus on Problem Areas.

Pay special attention to areas that are particularly dry, frizzy, or damaged.

Comb through.

Use a wide-tooth comb to evenly distribute the serum throughout your hair. This also helps to detangle your hair and ensure that the serum is spread uniformly.

Blow dry. Heat Protection.

You can choose to blow dry your hair or let it air dry naturally. The serum will help protect your hair from heat damage if you choose to blow dry.

If you plan to use additional heat styling tools (like a flat iron or curling iron), the serum provides an added layer of heat protection.

Finishing Touches.

Style your hair as desired. The serum will help to tame frizz, add shine, and make your hair more manageable.

For added shine and frizz control, you can apply a small amount of serum to dry hair, focusing on the ends and any flyaways.

Additional Tips.

- Use Sparingly: A little goes a long way. Using too much serum can weigh down your hair and make it look greasy.

- Daily Use: Hair Serum No. 12 can be used daily or as needed, depending on your hair's condition and styling needs.

- Suitable for All Hair Types: This serum is formulated to work well with all hair types, including curly, straight, wavy, and coily hair.

The Good Routine Glow up Journeys

Priya S., Mumbai⭐️⭐️⭐️⭐️⭐️

"I've been using Hair Serum No. 12 for a few months now, and it's been a game-changer for my hair! The combination of Bhringraj and Argan Oil has made my hair much stronger and shinier. I used to struggle with a lot of hair fall, but this serum has significantly reduced it. Plus, it smells amazing!"

Ramesh K., Bengaluru⭐️⭐️⭐️⭐️⭐️

"Hair Serum No. 12 has worked wonders for my dry and frizzy hair. The Aloe Vera and Coconut Oil in the serum keep my hair moisturized and manageable throughout the day. It's a bit pricey, but totally worth it for the quality and results. My hair has never felt this soft!"

Neha R., Chennai⭐️⭐️⭐️⭐️⭐️

"This serum is fantastic! The Hibiscus extract helps prevent my hair from graying prematurely, and it adds a nice volume to my otherwise limp hair. I use it älmost daily after my shower, and it keeps my hair looking healthy and vibrant. Definitely a must-have in my hair care routine.😘"

Product Testing - Efficacy Evaluation Results

Studies conducted over 0-4 weeks of product usage
Effectiveness of Hair Serum on Split Ends

Results based on: 22 individuals with varying hair types (straight, wavy, curly) and experiencing split ends over 0-4 weeks.

Participants applied Hair Serum No. 12 to their damp hair after washing, focusing on the mid-lengths and ends. They used the serum 3 times a week.

65% of participants noticed a significant reduction in split ends by the end of week 4.

25% of participants experienced a moderate reduction in split ends by the end of week 4.

10% of participants did not notice any significant change by the end of week 4.

Frizz Control

70% of participants noticed a significant reduction in frizz by the end of week 3.

20% of participants experienced a moderate reduction in frizz by the end of week 3.

10% of participants did not notice any significant change by the end of week 3.

Improvement in Hair Manageability

60% of participants reported greatly improved hair manageability by week 4.

25% of participants reported moderate improvement in hair manageability.

10% of participants reported slight improvement in hair manageability.

5% of participants did not notice any improvement in hair manageability by week 4.

Improvement in Overall Hair Health

55% of participants reported greatly improved overall hair health by week 4.

30% of participants reported moderate improvement in hair health by week 4.

10% of participants reported slight improvement in hair health by week 4.

5% of participants did not notice any improvement in hair health by week 4.

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