The Good Routine®

Kumkumadi & Niacinamide Day Cream No. 17

Show more

We’ll tell you what this product isn’t: This is not a 'miracle in a bottle' that claims to turn back time. Our Day Face Cream Potion 17 with Kumkumadi, Niacinamide, Saffron, Yashtimadu, and Bakuci Leaf Extract doesn't promise a time machine, but it's your daily dose of natural radiance. Fighting day-to-day UV damage, pollution, and a smidge of maturing–because you’re not Peter Pan. At some point you will age. Duh. But you’re welcome to make this part of your daily morning ritual for effective protection against UV damage, pollution, and a smidge of ageing.

Ayurvedic composition:

Kumarika (Aloe barbadensis Mill.) Lf. Ark 20%

Tulsi (Ocimum tenuiflorum) Lf. Ark 5%

Gulab (Rosa damascena) Fl. Ark 2%

Kumkumadi Thailam Oil 2%

Yashtimadhu (Glycyrrhiza glabra) Rt. Aq. Ext. 1%

Haldi (Curcuma longa L.) Rt. Aq. Ext. 1%

Kesar (Crocus sativus) Fl. Aq. Ext. 1%

Guduci (Tinospora cordifolia) Lf. Aq. Ext. 1%

Excipients:

Purified water, Glycerin, Carboxypoly-methylene, Triethanolamine, Glyceryl Monostearate, Cetostearyl Alcohol, Beeswax, Shea Butter (Butyrospermum parkii), Coconut Fatty acids, Butylene Glycol, Niacinamide, D-Panthenol, Biotin, Folic Acid, Vitamin E Acetate, Retinol, Palmitic Acid, Pyridoxine Hcl, Arachis Hypogaea (Peanut) Oil, Camellia Sinesis Extract, Phenoxyethanol, Sorbic Acid, Fragrance - Oil of sandalwood (Santalum album L.).

At The Good Routine®, our skincare journey starts in the fertile fields where we grow our own herbs. These are transformed into arka, or botanical waters or herbal hydrosols, which are key to our product formulas. When not growing our own, we source from local farmers’ collectives, ensuring top quality, fair prices, and a lower carbon footprint. Many of our ingredients are organically certified, reflecting our commitment to purity and sustainability.

- Kumarika (Aloe barbadensis Mill.) Lf. Ark 20%: Deeply hydrates and soothes skin, promoting a fresh, radiant complexion.

- Tulsi (Ocimum tenuiflorum) Lf. Ark 5%: Rich in antioxidants, it helps purify and protect skin from environmental damage.

- Gulab (Rosa damascena) Fl. Ark 2%: Calms and tones skin, leaving it soft and rejuvenated.

- Kumkumadi Tailam Oil 2%: Enhances natural radiance and targets blemishes for a glowing, even skin tone.

- Yashtimadhu (Glycyrrhiza glabra) Rt. Aq. Ext. 1%: Brightens the skin and reduces pigmentation, promoting an even tone.

- Haldi (Curcuma longa L.) Rt. Aq. Ext. 1%: Known for anti-inflammatory properties, it helps reduce redness and soothes the skin.

- Kesar (Crocus sativus) Fl. Aq. Ext. 1%: Brightens the complexion and reduces dark spots for a luminous glow.

- Guduci (Tinospora cordifolia) Lf. Aq. Ext. 1%: Strengthens the skin's natural barrier and promotes healing.

Checking local pickup availability
Kumkumadi & Niacinamide Day Cream No. 17
Rs. 850.00

Science behind the formulation

The Good Routine ® Day Cream No. 17

Aloe Vera is widely known for its ability to hydrate and soothe the skin. Its high water content provides deep moisturization without clogging pores, making it suitable for all skin types. It also contains antioxidants, vitamins A, C, and E, which help repair skin damage, fight free radicals, and promote a healthy, radiant complexion. Its anti-inflammatory properties help calm irritated or sensitive skin, making it ideal for daily use.

Tulsi, or holy basil, is a powerful herb with strong antioxidant and antimicrobial properties. It helps combat oxidative stress caused by environmental pollutants and UV exposure, protecting the skin from premature aging and damage. Tulsi also purifies the skin, keeping it free from acne-causing bacteria, and balances excess oil production. Its anti-inflammatory properties soothe the skin, making it appear refreshed and rejuvenated.

Rose water has long been used in skincare for its ability to calm and tone the skin. It hydrates, soothes irritation, and reduces redness, making it especially beneficial for sensitive or dry skin. Rose also helps to maintain the skin's pH balance and controls excess oil production. The presence of antioxidants in rose water helps to strengthen skin cells and regenerate skin tissues, giving the skin a smooth, revitalized look.

Kumkumadi Thailam is a luxurious Ayurvedic oil blend known for its skin-brightening and anti-aging properties. It is rich in saffron, sandalwood, and other herbs that improve skin texture, reduce pigmentation, and promote a glowing, even complexion. It also helps in reducing dark circles, spots, and blemishes, giving the skin a youthful and radiant appearance. This oil nourishes deeply, promoting cell regeneration and improving overall skin health.

Yashtimadhu, or licorice root extract, is renowned for its skin brightening effects. It inhibits the enzyme responsible for producing dark spots and hyperpigmentation, leading to a more even skin tone. Yashtimadhu also has potent anti-inflammatory properties, which help calm irritated skin and reduce redness. Additionally, it contains antioxidants that protect the skin from environmental damage, while its soothing qualities help maintain skin moisture and softness.

Turmeric is a powerhouse ingredient with anti-inflammatory, antibacterial, and antioxidant properties. It helps to reduce redness, irritation, and inflammation, making it ideal for treating acne-prone or sensitive skin. Turmeric also brightens the skin and reduces the appearance of dark spots and pigmentation over time. Its antioxidant properties fight off free radicals and protect the skin from environmental damage, while also promoting collagen production for firmer, more youthful skin.

Saffron is a luxurious ingredient known for its ability to brighten the skin and enhance complexion. It reduces the appearance of dark spots, blemishes, and pigmentation, giving the skin a luminous glow. Saffron also contains antioxidants that protect the skin from environmental stressors and slow down signs of aging. Regular use helps improve skin texture and radiance, leaving it looking more youthful and vibrant.

- Antioxidant: Vitamin E is a powerful antioxidant that protects the skin from oxidative damage and premature aging.

- Moisturizing: It deeply moisturizes the skin, improving its texture and softness.

- Healing: Vitamin E promotes skin healing and can help to reduce the appearance of scars and blemishes.

- Hydration: Propanediol is a natural humectant that helps to attract and retain moisture in the skin.

- Enhancing Absorption: It improves the absorption of other ingredients in the moisturizer, enhancing their effectiveness.

- Soothing: It has a gentle, soothing effect on the skin, making it suitable for sensitive skin types.

The Good Routine How-to-Glow Guide

Ensure your skin is clean

Before applying any moisturiser on your face, ensure it is clean and free from dirt, oil, and makeup residue. Use a gentle cleanser/soap/face wash suitable for your skin type and pat your skin dry with a clean towel.

Apply Day Cream No. 17

Open up the jar of Day Cream No. 17.

Then take a small amount onto your fingertips. Start with a small amount and add more if needed. Make sure entire skin is covered.

Massage gently

Rub the day cream between your fingertips or palms to warm it slightly. This helps to spread the product more evenly across your skin. With light, circular motions, massage the cream into your skin until it is fully absorbed.

Allow it to be absorbed

Let the cream absorb into your skin before applying any makeup or other skincare products. This usually takes a few minutes.

Sun protection & Frequency

Use Day Cream No. 17 during the day, and follow up with a broad-spectrum sunscreen with SPF 30 or higher to protect your skin from harmful UV rays.

You can also use it during night time--if your skin is happy with it.

Tip: Patch Test

Before using any new skincare product, perform a patch test on a small area of your skin to check for any adverse reactions.

If you have specific skin concerns or conditions, consult a dermatologist before incorporating new products into your skincare routine.