The Good Routine®

Chandan & Niacinamide Face Serum No. 26

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Face Serum Potion 26, because your skin deserves a love letter from Ayurveda, not a battle plan to fight aging. Don't turn back the clock–preserve the natural radiance of your skin.

Ayurvedic composition:

Kumarika (Aloe barbadensis Mill.) Lf. Ark 15% Gulab (Rosa damascena) Fl. Ark 3% Kuja (Rosa moschata) Sd. Oil 3% Manjishtha  (Rubia cordifolia) Rt. Aq. Ext. 1% Kustha (Saussurea lappa) Rt. Aq. Ext. 1% Chandan (Santalum album Linn.) Rt. Aq. Ext. 1%


Purified Water, Sorbitol, Coconut Fatty acids, Polysorbate-80, Sodium polyacrylate, Glycerin, Sodium Hyaluronate, Butylene Glycol, Niacinamide, D-Panthenol, Biotin, Folic Acid, Vitamin E Acetate, Retinol, Palmitic Acid, Pyridoxine Hcl, Arachis Hypogaea (Peanut) Oil, Phenoxyethanol, Sorbic Acid, Fragrance - Oil of sandalwood (Santalum album L.)

At The Good Routine®, our skincare journey starts in the fertile fields where we grow our own herbs. These are transformed into arka, or botanical waters or herbal hydrosols, which are key to our product formulas. When not growing our own, we source from local farmers’ collectives, ensuring top quality, fair prices, and a lower carbon footprint. Many of our ingredients are organically certified, reflecting our commitment to purity and sustainability.

Aloe vera Deeply hydrates, soothes, and heals the skin while providing anti-aging benefits.

Damask Rose Moisturizes, reduces redness, tightens pores, and protects against oxidative damage.

Rosehip Seed Oil Promotes skin regeneration, reduces scars, moisturizes, and brightens the complexion.

Manjishtha Detoxifies, brightens, and reduces pigmentation while soothing inflammation.

Kustha Reduces inflammation, promotes healing, and protects the skin from infections.

Chandan Calms, soothes, and reduces inflammation while protecting against infections.

Niacinamide Reduces redness, improves barrier function, brightens, and has anti-aging effects.

D-Panthenol (Provitamin B5) Provides deep hydration, soothes, heals, and improves skin elasticity.

Sodium Hyaluronate Deeply hydrates, plumps, and soothes the skin while enhancing barrier function.

Vitamin E Acetate Provides antioxidant protection, deep hydration, and promotes healing while reducing signs of aging.

Checking local pickup availability
Chandan & Niacinamide Face Serum No. 26
Rs. 450.00

Science behind the formulation

The Good Routine ® Chandan & Niacinamide Face Serum No. 26

Chandan (Santalum album Linn.) Root Aqueous Extract 1%

- Soothing: Calms and soothes irritated skin.

- Anti-Inflammatory: Reduces redness and inflammation.

- Antimicrobial: Protects the skin from bacterial infections.

- Brightening: Helps in lightening the skin and reducing blemishes.

- Anti-Inflammatory: Reduces redness and irritation.

- Moisturizing: Enhances the skin’s barrier function and prevents moisture loss.

- Brightening: Helps in reducing dark spots and hyperpigmentation.

- Anti-Aging: Improves skin elasticity and reduces fine lines and wrinkles.

- Hydration: Deeply hydrates the skin by attracting and retaining moisture.

- Plumping: Plumps the skin, reducing the appearance of fine lines and wrinkles.

- Soothing: Calms and soothes the skin.

- Barrier Function: Enhances the skin’s barrier function, keeping it healthy.

Kumarika (Aloe barbadensis Mill.) Leaf Extract 15%

-  Hydration: Aloe vera is rich in water content and helps in deeply hydrating the skin.

- Soothing: Known for its anti-inflammatory properties, it soothes irritated and inflamed skin.

- Healing: Contains vitamins and antioxidants that promote skin healing and reduce the appearance of scars and blemishes.

- Anti-Aging: Helps in boosting skin elasticity and reducing fine lines and wrinkles.

Gulab (Rosa damascena) Flower Extract 3%

- Hydration: Provides intense hydration and moisturization.

- Anti-Inflammatory: Reduces redness and inflammation, suitable for sensitive skin.

- Astringent: Tightens pores and improves skin texture.

- Antioxidant: Rich in vitamins and antioxidants that protect and regenerate the skin.

Lavender (Lavandula stoechas) Flower Oil 2%

- Calming: Its soothing aroma helps in reducing stress and anxiety, which can also benefit skin conditions exacerbated by stress.

- Anti-inflammatory: Reduces inflammation and helps in calming irritated skin.

- Antimicrobial: Effective against bacteria and fungi, which can aid in treating acne and other infections.

- Healing: Promotes faster healing of wounds and minor burns.

Kuja (Rosa moschata) Seed Oil 3%

- Regenerative: Promotes skin regeneration and healing, reducing scars and blemishes.

- Moisturizing: Provides intense moisture and hydration.

- Anti-Aging: Reduces the appearance of fine lines and wrinkles.

- Brightening: Helps in evening out skin tone and improving complexion.

Manjishtha (Rubia cordifolia) Root Aqueous Extract 1%

- Detoxifying: Purifies the skin by removing toxins.

- Brightening: Helps in reducing pigmentation and evening out skin tone.

- Anti-Inflammatory: Reduces inflammation and soothes irritated skin.

- Anti-Aging: Contains antioxidants that protect the skin from damage and aging.

Kustha (Saussurea lappa) Root Aqueous Extract 1%

- Anti-Inflammatory: Reduces skin inflammation and soothes irritation.

- Healing: Promotes the healing of damaged skin.

- Antimicrobial: Protects the skin from microbial infections.

- Skin Conditioning: Improves overall skin health and texture.

D-Panthenol (Provitamin B5)

- Moisturizing: D-Panthenol deeply hydrates the skin, providing long-lasting moisture.

- Healing: It promotes skin healing and regeneration, improving the overall health of the skin.

- Soothing: D-Panthenol soothes and calms irritated skin, reducing redness and inflammation.

- Strengthening: It strengthens the skin's barrier function, protecting it from environmental damage.

The Good Routine How-to-Glow Guide

Clean slate. Always.

Begin by cleansing your face with a gentle cleanser suitable for your skin type. This step removes dirt, oil, and impurities, allowing the serum to penetrate better.

Use lukewarm water to rinse off the cleanser completely. Avoid using hot water as it can strip the skin of its natural oils.

aTONEment (Optional)

If you use a toner, apply it after cleansing. A toner can help balance the skin’s pH levels and prepare it for better absorption of the serum.

Apply Serum No. 26

Dispense 2-3 drops of Face Serum No. 26 onto your fingertips. The amount can be adjusted based on your skin’s needs.

Gently rub the serum between your fingers to warm it up. This helps in spreading it more evenly and ensuring better absorption.

Gently dot the serum onto key areas of your face – forehead, cheeks, nose, and chin. Don’t forget to apply it to your neck as well.

Pat & Press

For better absorption, use a patting motion with your fingers to press the serum into your skin. This also stimulates blood circulation and promotes a healthy glow.

Allow time to absorb

Allow the serum to fully absorb into your skin for a few minutes before applying other skincare products such as moisturizers, sunscreen, or makeup. This ensures that the serum penetrates deeply and works effectively.

When to use

- Morning Routine: Use Face Serum No. 26 as part of your morning skincare routine to keep your skin hydrated, protected, and radiant throughout the day.

- Evening Routine: Apply the serum in the evening after cleansing and toning to aid in skin repair and regeneration overnight.

Layering Products

If you use other serums or treatment products, apply the lightest formula first and layer the products based on their consistency, finishing with the thickest. Typically, serums are applied after cleansing and toning but before moisturizing.

The Good Routine Glow up Journeys

Riya Gupta, Andheri (W)⭐⭐⭐⭐⭐ 21, Dry Skin

"I have been using Face Serum No. 26 every night for over a month now, and I am amazed at the results. My skin feels soft in the morning. The serum absorbs quickly into the skin. Definitely a must-have in my skincare routine! 🥰"

Keisha Kurian, Cochin⭐⭐⭐⭐⭐ 28, Oily Skin

"I bought Face Serum No. 26 after reading all the rave reviews, and I must say, it lives up to the hype. My skin feels more hydrated and radiant after just a few weeks of use. 😌 I love the lightweight texture of the serum, and it layers well under my moisturizer and sunscreen."

Namrata Kaur, Ludhiana⭐⭐⭐⭐⭐ 21, Combination skin

"Face Serum No. 26 has become an essential part of my skincare routine. I have combination skin with occasional breakouts, and this serum has helped balance my skin and reduce inflammation. 😘 Larger packaging, please 🤤"

Product Testing - Efficacy Evaluation Results

Studies conducted over 0-8 weeks of product usage
Improvement in Skin Hydration Levels

Results based on: controlled study with a diverse group of participants (age 20-40)

Participants using Face Serum No. 26 showed a significant increase in skin hydration levels. By the end of the study, there was an average increase of 60% in skin hydration, indicating the serum's efficacy in improving skin hydration.

Skin tightening & Reduction in Fine Lines

Results based on: 32 participants. Age 30-50.

After 12 weeks of consistent use, participants experienced a significant reduction in the appearance of fine lines and wrinkles. On average, there was a 25% decrease in wrinkle depth and a 40% improvement in skin elasticity, demonstrating the serum's anti-aging benefits.

Soothing Effect on Sensitive Skin

Results based on: 6-week study with 30 participants aged 20-40 with sensitive skin prone to redness and irritation.

Participants applied Face Serum No. 26 twice daily to their entire face for 6 weeks.

Participants reported a significant reduction in skin redness and irritation within the first 2 weeks of using the serum. By the end of the study, 80% of participants experienced a decrease in redness, and 75% reported less skin irritation.

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Recommended for Oily, acne-prone skin
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