The Good Routine®

Aloe vera & Damask Rose Shower Gel No. 23

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What happens when Aloe Vera, the hydrating superhero, and Dasmask Rose, the floral diva, team up in your shower gel? You emerge from your shower feeling like the star of this splashy botanical rom-com! This isn't just a shower; it's a front-row seat to a floral fantasy that leaves you feeling refreshed and smelling as sweet as a rose garden in bloom!

Ayurvedic composition:

Kumarika (Aloe barbadensis Mill.) Lf. Ark 20% Gulab (Rosa damascena) Fl. Arka 2% Bhootarn (Cymbopogon citratus) Lf. Essential Oil 0.1%


Purified water, Sodium laureth Sulphate, Cocamidopropyl Betaine, Coco Diethanolamide, Glycerin, Quaternary Compounds, Ethylenediaminetetraacetic acid, Polyethylene glycol, Phenoxyethanol, Fragrance-essential oil of Cymbopogon citratus.

At The Good Routine®, our skincare journey starts in the fertile fields where we grow our own herbs. These are transformed into arka, or botanical waters or herbal hydrosols, which are key to our product formulas. When not growing our own, we source from local farmers’ collectives, ensuring top quality, fair prices, and a lower carbon footprint. Many of our ingredients are organically certified, reflecting our commitment to purity and sustainability.

- Kumarika (Aloe barbadensis Mill.) Lf. Arka 20% - Deeply hydrates, soothes, and heals the skin with its anti-inflammatory and antioxidant properties.

- Gulab (Rosa damascena) Fl. Arka 2% - Maintains skin’s pH balance, controls excess oil, and provides anti-aging benefits with a calming aroma.

- Lemongrass Essential Oil - Cleanses and purifies the skin with antimicrobial properties while refreshing and toning the complexion.

- Cocamidopropyl Betaine  - Gently cleanses the skin without stripping natural oils and is biodegradable, making it eco-friendly.

- Glycerin - Attracts moisture to the skin, keeping it hydrated and soft, and is biodegradable and eco-friendly.

- Quaternary Compounds - Smooth and soften the skin while being designed for biodegradability to minimize environmental impact.

Checking local pickup availability
Aloe vera & Damask Rose Shower Gel No. 23
Rs. 460.00

Science behind the formulation

The Good Routine ® Aloe vera & Damask Rose Shower Gel No. 23

- Moisturizing: Aloe vera is renowned for its hydrating properties, helping to soothe and moisturize the skin.

 - Healing: It contains anti-inflammatory compounds that can help reduce redness and irritation.

  - Antioxidant: Aloe vera is rich in vitamins and antioxidants that promote skin health.

   - Hydrating: Rose water helps maintain the skin's pH balance and controls excess oil.

   - Anti-aging: It has antioxidant properties that strengthen skin cells and regenerate skin tissues.

   - Calming: The soothing aroma of roses can help reduce stress and uplift the mood.

   - Cleansing: Lemongrass oil has antimicrobial properties that help cleanse and purify the skin.

   - Refreshing: Its invigorating scent energizes the senses and refreshes the skin.

   - Astringent: It helps tone and tighten the skin, reducing the appearance of pores.

   - Biodegradable Surfactant: This mild surfactant, derived from coconut oil, is readily biodegradable, breaking down naturally in the environment without leaving harmful residues.

   - Skin-friendly: It's gentle on the skin, making it suitable for sensitive skin types while effectively cleansing without stripping natural oils.

   - Natural Humectant: Glycerin attracts moisture to the skin, keeping it hydrated and soft.

   - Eco-friendly: Derived from plant oils, glycerin is biodegradable and poses no harm to the environment, decomposing into simple, non-toxic substances.

   - Conditioning Agents: These compounds help condition the skin, leaving it smooth and soft.

   - Biodegradable: Many modern quaternary ammonium compounds are designed to be biodegradable, breaking down through natural processes to minimize environmental impact.

The Good Routine How-to-Glow Guide

Initial rinse

Step into the shower and thoroughly wet your entire body with warm water. This helps to open your pores and prepare your skin for cleansing.

Dispense Shower Gel No. 23

Squeeze a small amount of Shower Gel No. 23 into your palm. A quarter-sized amount is usually sufficient, but you can adjust based on your preference and body size.

Create a Lather

Rub the shower gel between your palms to create a rich lather. If using a loofah or washcloth, apply the gel to it and work it into a lather.

Gently massage the lather onto your skin using circular motions. Start from your neck and shoulders and work your way down to your feet. Pay extra attention to areas that tend to get sweatier or accumulate more dirt, such as underarms, back, and feet.

Massage & cleanse

Continue massaging the lather into your skin for at least one to two minutes to ensure thorough cleansing and to allow the beneficial ingredients to penetrate your skin.

Rinse off

Thoroughly rinse off the shower gel with warm water. Make sure no residue is left on your skin, as this could cause dryness or irritation.

Post shower care

Gently pat your skin dry with a clean towel. Avoid rubbing, as this can irritate your skin.

Apply a suitable body moisturiser to lock in hydration and keep your skin soft and supple.

The Good Routine Glow up Journeys

Ananya Reddy21, Student

"Shower Gel No. 23 has transformed my daily shower routine! The soothing blend of Aloe vera and rose water leaves my skin feeling incredibly soft and hydrated. The lemongrass essential oil provides a refreshing kick that wakes me up every morning. Definitely a must-have in my bathroom!"

Amrinder Kaur34, Home maker

"Using Shower Gel No. 23 has been a delightful experience. I like the mild fragrance. My skin feels clean, soft, and rejuvenated after every shower. Plus, knowing that it’s made with biodegradable ingredients makes me appreciate it even more. It’s now an essential part of my summer skincare routine."

Disha Saini20, Student

"I’ve tried many shower gels, but Shower Gel No. 23 stands out for its natural ingredients and amazing results. The gentle cleansing shower gel is perfect for my sensitive skin, and my skin feels moisturized throughout the day. The best part is that it’s biodegradable, so I feel good about using it every day."

Product Testing - Efficacy Evaluation Results

Studies conducted over 0-8 weeks of product usage
Hydration improvement

In a clinical study conducted over four weeks with 60 participants, 92% reported a significant increase in skin hydration after using Shower Gel No. 23. The Aloe vera and glycerin combination provided long-lasting moisture, reducing dryness and improving overall skin texture.

Skin softness & suppleness

89% of participants noted an improvement in skin softness and smoothness after just one week of use. The moisturizing properties of Aloe vera and the conditioning effects of quaternary compounds contributed to smoother and more supple skin.

Reduction in skin irritation

Among participants with sensitive skin, 85% experienced a reduction in skin irritation and redness. The gentle cleansing action of Cocamidopropyl Betaine, combined with the soothing properties of Aloe vera and rose water, minimized irritation and calmed the skin.

Overall user satisfaction

95% of participants expressed high satisfaction with the product, highlighting its pleasant fragrance, refreshing feel, and effective cleansing without stripping the skin’s natural oils. The inclusion of lemongrass essential oil provided a refreshing and energizing experience, contributing to overall user satisfaction.

Curated Routines for Dry Skin

Recommended for skin that's dry and prone to itchiness
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