The Good Routine®

Rosemary & Hibiscus Hair Mask No. 10

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See your tresses go from dry to divine with our Rosemary and Hibiscus Hair Mask Potion No. 10. The ultimate nourishing relief for hair that has endured enough: colour, heat, city life. With Bhringraj, Mulethi, Camellia Seed Extract, Argan Oil and Shea Butter, watch your hair go from 'meh' to mesmerising. Abracadabra for hair that is as strong and unfazed as you.

Ayurvedic composition:

Kumarika (Aloe barbadensis Mill.) Lf. Ark 10% Mulethi (Glycyrrhiza glabra) Bk. Ark 5% Bhringraj (Eclipta alba) Lf. Ark 5% Rujamari (Rosemarinus officinalis) Lf. Aq. Ext. 2% Gudhal (Hibiscus rosa-sinensis) Fl. Aq. Ext. 2% Nariyal (Cocos nucifera) Kr. Oil 1%

Excipients:

Purified water, Glycerin, Glyceryl Monostearate, Behentrimonium Chloride, Cetostearyl Alcohol, Isopropyl myristate, Shea Butter (Butyrospermum parkii), Argan Oil (Argania Spinosa), Camellia Sinesis Extract, Guar Hydroxypropyltrimonium Chloride, Glutamic Acid, Phenoxyethanol, Sorbic Acid, Fragrance.

At The Good Routine®, our skincare journey starts in the fertile fields where we grow our own herbs. These are transformed into arka, or botanical waters or herbal hydrosols, which are key to our product formulas. When not growing our own, we source from local farmers’ collectives, ensuring top quality, fair prices, and a lower carbon footprint. Many of our ingredients are organically certified, reflecting our commitment to purity and sustainability.

Kumarika (Aloe barbadensis Mill.) Lf. Ark 10%: Deeply hydrates and soothes the scalp, promoting healthy hair growth.

Mulethi (Glycyrrhiza glabra) Bk. Ark 5%: Strengthens hair and reduces dandruff, promoting a healthy scalp.

Bhringraj (Eclipta alba) Lf. Ark 5%: Stimulates hair growth and reduces hair fall.

Rujamari (Rosemarinus officinalis) Lf. Aq. Ext. 2%: Enhances scalp circulation, strengthening hair and promoting growth.

Gudhal (Hibiscus rosa-sinensis) Fl. Aq. Ext. 2%: Conditions hair and prevents premature graying.

Nariyal (Cocos nucifera) Kr. Oil 1%: Nourishes hair and adds shine, preventing protein loss.

Shea Butter: Deeply moisturizes and repairs damaged hair, leaving it soft and manageable.

Argan Oil (Argania Spinosa): Hydrates and repairs damaged hair, adding shine and smoothness.

Camellia Sinensis Extract: Provides antioxidant protection and smooths hair, reducing frizz.

Behentrimonium Chloride: Acts as a conditioning agent, detangling and softening hair.

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Rosemary & Hibiscus Hair Mask No. 10
Rs. 650.00

Science behind the formulation

The Good Routine ® Rosemary & Hibiscus Hair Mask No. 10

Camellia Sinensis Extract:

  • Antioxidant Protection: Provides antioxidant protection to hair, reducing oxidative stress and damage.
  • Smooths Hair: Smooths hair cuticles, reducing frizz and flyaways, and making hair more manageable.
  • Improves Elasticity: Enhances hair elasticity and flexibility, reducing breakage and improving overall hair health.

Bhringraj Thailam (Eclipta alba)

  • Stimulates Hair Growth: Known as "king of herbs" for hair growth, Bhringraj revitalizes hair follicles and promotes new hair growth.
  • Reduces Hair Fall: Strengthens hair roots, reduces hair fall, and prevents premature graying.
  • Cooling Effect: Provides a cooling effect to the scalp, relieving stress and promoting overall scalp health.

Mulethi (Glycyrrhiza glabra) Bk. Ark 5%:

  • Strengthens Hair: Mulethi strengthens hair follicles, reducing hair breakage and split ends.
  • Anti-Dandruff: Effective in reducing dandruff and scalp irritation due to its anti-inflammatory properties.
  • Natural Shine: Enhances hair shine and luster, making hair look healthy and vibrant.

Shea Butter

  • Moisturizes: Shea butter deeply moisturizes hair and scalp, preventing dryness and brittleness.
  • Repairs Damaged Hair: Restores and repairs damaged hair, making it softer and more manageable.
  • Softens: Softens coarse hair texture, making it easier to style and reducing frizz.

Argan Oil (Argania Spinosa):

  • Hydrates: Argan oil provides intense hydration to dry and damaged hair, improving overall hair texture.
  • Repairs: Repairs split ends and damaged hair strands, restoring hair elasticity and strength.
  • Adds Shine: Enhances hair shine and smoothness without weighing it down, giving a healthy appearance.

Behentrimonium Chloride:

  • Conditioning Agent: Acts as a conditioning agent, detangling and softening hair for easier combing and styling.
  • Improves Manageability: Improves hair manageability, reducing static and frizz, and making hair smoother and more manageable.
  • Enhances Texture: Enhances hair texture, leaving it silky and soft to touch.

Rujamari (Rosemarinus officinalis) Lf. Aq. Ext. 2%:

  • Improves Scalp Circulation: Rosemary extract stimulates blood circulation in the scalp, promoting healthy hair growth.
  • Strengthens Hair: Strengthens hair strands from root to tip, reducing hair breakage and split ends.
  • Antioxidant Properties: Protects hair from damage caused by free radicals, maintaining hair health and vitality.

The Good Routine How-to-Glow Guide

Clean slate. Always.

Start with clean, damp hair. Shampoo your hair as usual to remove dirt, oil, and product buildup. Gently towel-dry your hair until it is damp but not dripping.

Apply Hair Mask No. 10

Depending on your hair length and thickness, dispense an adequate amount of the hair mask into your palm. Use more product for longer or thicker hair.

Apply the hair mask evenly throughout your hair, focusing on the mid-lengths and ends. Use a wide-tooth comb to ensure even distribution and to detangle your hair if necessary.

Massage into Scalp

If your hair mask is suitable for the scalp, gently massage a small amount into your scalp to nourish and stimulate hair follicles.

Treatment

Follow the instructions on the hair mask packaging for the recommended leave-in time. Typically, leave the mask on for 10-30 minutes to allow the ingredients to penetrate and nourish your hair deeply.

Heat enhancement (Optional)

For deeper penetration, cover your hair with a shower cap or warm towel. The heat helps to open the hair cuticles, allowing the mask to work more effectively.

Rinse & Condition

After the recommended treatment time, rinse the hair mask out thoroughly with lukewarm water. Make sure to remove all traces of the mask from your hair.

Condition (Optional): Follow up with Conditioner No. 21 if desired, focusing on the lengths and ends of your hair. This helps to seal the cuticles and lock in moisture.

Style as usual

Once your hair is towel-dried, proceed with your usual styling routine. You may notice that your hair feels softer, smoother, and more manageable after using the mask.

If Blow drying, use Heat Protection.

You can choose to blow dry your hair or let it air dry naturally. The serum will help protect your hair from heat damage if you choose to blow dry.

If you plan to use additional heat styling tools (like a flat iron or curling iron), use Rosemary + Argan Oil Hair Serum No. 12 as the serum provides an added layer of heat protection.

Frequency of use

Weekly: Use a hair mask once a week for maintenance and to keep your hair nourished and healthy.

As Needed: Depending on your hair's condition, you can adjust the frequency of using a hair mask. If your hair is severely damaged or dry, you may use it more often.

Additional Tips.

Start from Ends to Roots: Focus the application of the hair mask on the ends of your hair first, where it is typically more damaged or dry, before moving upwards towards the roots. This mask is suitable for the scalp too targeting hair nourishment from the roots.

Customize Application: Adjust the amount of hair mask based on your hair's needs. Fine hair may require less product, while thick or coarse hair may need more.

The Good Routine Glow up Journeys

Ravi M., Chennai⭐️⭐️⭐️⭐️⭐️

"After using Hair Mask No. 10 for a month, I can confidently say it's the best hair mask I've tried. Make my hair incredibly soft and shiny. I also appreciate that it doesn't weigh my hair down or make it greasy. Perfect for anyone looking to repair damaged hair."

Kavya Sengupta, Kolkata⭐️⭐️⭐️⭐️⭐️

"This hair mask is fantastic! The blend of natural ingredients leaves my hair feeling refreshed and revitalized. My scalp feels soothed, and my hair is noticeably shinier. It's become a staple in my hair care routine. The only improvement I would suggest is a more user-friendly tube maybe."

Sneha P., Hyderabad⭐️⭐️⭐️⭐️⭐️

"Hair Mask No. 10 has helped me manage my curly hair better. The Mulethi and Shea Butter provide excellent conditioning, making my curls more defined and less frizzy. The only downside is the packaging – I wish it came in a larger size. Overall, I'm very pleased with the results."

Product Testing - Efficacy Evaluation Results

Studies conducted over 0-12 weeks of product usage
Hydration and Repair
  • Participants: 100 individuals with varying hair types (straight, wavy, curly) experiencing dryness and damage.
  • Duration: 12 weeks.
  • Application: Participants applied Hair Mask No. 10 to their damp hair after washing, focusing on mid-lengths and ends, once a week.

Results

  • Improvement in Hair Hydration: 80% of participants noticed a significant improvement in hair hydration by the end of week 3.
Reduction in Hair Damage

  • Greatly Reduced: 65% of participants reported a great reduction in hair damage (split ends, breakage) by week 8.
  • Moderately Reduced: 25% of participants reported moderate reduction in hair damage by week 8.
  • No Change: 10% of participants did not notice any significant reduction in hair damage by week 8.
Improvement in Hair Health

  • Greatly Improved: 70% of participants felt that their overall hair health was greatly improved by week 12.
  • Moderately Improved: 30% of participants felt their hair health was moderately improved by week 12.

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